Los Angeles, CA
I build marketing engines
that actually scale.
Digital Marketing & Ecommerce. AI Automation. DTC Growth Strategy.
About
Professional photo placeholder
400 x 500px, portrait
7+
Years Experience
$10M+
Annual Revenue
4.1x
Avg. ROAS
5
Ad Platforms
7+ years at the intersection of marketing, ecommerce, and AI.
I lead multi-channel marketing at Innova Electronics across Meta, Google, Amazon, TikTok, and Shopify, contributing to $10M+ in annual digital revenue while maintaining a 4.1x average ROAS. I also co-founded FITH, a modest activewear DTC brand, from a cold garage with zero budget and no retail background.
What separates me is how I apply AI to real business problems. I design and deploy production automation agents for data reporting, competitor analysis, content pipelines, and inventory forecasting using Claude Code, Replit, and Lovable. No dev background required. Before ecommerce, 3+ years in agency operations taught me how to build systems that scale without breaking.
Experience
Where I've worked.
Innova Electronics Corporation
Digital Marketing Specialist, Ecommerce
Irvine, CA
- Led multi-channel ecommerce marketing strategy across Meta, Amazon, TikTok, Shopify, and retail channels, contributing to $10M+ annual digital revenue.
- Architected and managed full-funnel ad campaigns across Meta Ads, Google Ads, Amazon Ads, TikTok Ads, and Bing Ads, achieving a sustained 4.1x average ROAS across all platforms.
- Developed and deployed AI-powered automation agents to streamline operational workflows including automated data reporting dashboards, competitor analysis pipelines, lead generation systems, and content production, enabling the team to scale output without additional headcount.
- Spearheaded influencer and affiliate marketing programs, coordinating with thousands of creators to produce high-converting UGC content and driving measurable sales attribution.
- Managed TikTok Shop operations and affiliate program end-to-end, scaling the channel into a significant revenue contributor.
- Drove web development initiatives and product detail page (PDP) optimizations that directly increased on-site conversion rates and revenue.
FITH
Independent VentureCo-Founder & Ecommerce Marketing Manager
Orange, CA
- Co-founded and scaled a direct-to-consumer ecommerce brand across Shopify, TikTok Shop, and Meta, managing all aspects of strategy, operations, marketing, and growth.
- Designed and executed data-driven marketing campaigns generating millions of organic impressions across social platforms, building a loyal customer community from scratch.
- Developed and deployed AI automation agents for operational workflows including competitor analysis, graphic design production, content creation, custom landing page builds, and data analytics dashboards.
- Directed TikTok Shop and affiliate programs, partnering with thousands of creators to generate high-converting UGC content.
- Established end-to-end operational workflows for product sourcing, inventory management, logistics, and order fulfillment, ensuring seamless customer experience.
VisualArtistry Collective
Marketing Project Coordinator
Anaheim, CA
- Led end-to-end project execution for high-profile events, overseeing pre-production planning, on-site coordination, and post-production delivery.
- Coordinated cross-functional teams of designers, videographers, and editors to deliver high-quality media assets on schedule and within budget.
- Served as primary client liaison, managing expectations and providing strategic recommendations to ensure deliverables exceeded brand and marketing goals.
- Built and maintained long-term client relationships, driving repeat business and sustained partnership growth.
VisualArtistry Collective
Marketing Operations Assistant
Anaheim, CA
- Managed day-to-day agency operations reporting directly to the COO, ensuring seamless execution across all departments.
- Developed and implemented Standard Operating Procedures (SOPs) for company-wide policies, optimizing workflow efficiency and operational consistency.
- Led onboarding and training programs for new hires, ensuring smooth integration into company processes and culture.
- Directed client relationship management and customer success initiatives, ensuring high satisfaction and long-term partnerships.
VERG LLC
Freelance Video Editor & Production Specialist
Anaheim, CA
- Captured and edited professional video content for corporate events, red carpet events, and weddings, ensuring footage aligned with client brand standards.
- Collaborated with clients and creative teams to develop compelling visual storytelling tailored to each event's unique narrative.
- Managed end-to-end video production workflows from pre-production planning through post-production editing and final delivery.
Case Studies
Work that moved the needle.
AI & Automation
I don't just use AI tools. I build AI systems that solve real business problems.
From production-grade automation pipelines to custom AI agents, here's how I put AI to work.
Data Reporting & Dashboards
Automated agents that pull, clean, and visualize performance data across platforms. No more manual spreadsheet pulls.
Competitor Analysis
AI pipelines that monitor competitor pricing, positioning, and campaigns, delivering weekly intelligence reports automatically.
Lead Generation
Automated lead scoring, enrichment, and routing workflows that feed qualified prospects directly into the sales funnel.
Content Production
AI-assisted content creation workflows for social media, email, and ad creative, scaling output without scaling headcount.
Landing Page Generation
Custom landing pages built and deployed through AI automation, accelerating go-to-market timelines from weeks to hours.
Web Scraping & Monitoring
Automated tools for website scraping, security monitoring, and competitive intelligence gathering at scale.
Skills & Tools
The platforms and tools I use.
Advertising Platforms
AI & Automation
Ecommerce
Marketing Automation
Analytics
Creator & Partnerships
Project Management
Creative
Let's Connect
Interested in working together?
I'm currently exploring new opportunities in ecommerce marketing, growth strategy, and AI-powered marketing operations.
Based in Los Angeles, CA. Open to on-site, hybrid, and remote roles.